Brand guidelines · v0.1 · Sep 2026
avsar.co.in brand
The identity system for avsar.co.in — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#35424ERGB 53, 66, 78#232D36RGB 35, 45, 54#E07A5FRGB 224, 122, 95#1B232BRGB 27, 35, 43#F1F3F5RGB 241, 243, 245Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxWork that fits.H2 · 36pxWork that fits.H3 · 24pxWork that fits.Body · 17pxWork that fits.Caption · 13pxWork that fits.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@avsar.co.in
www.avsar.co.in
Founding Team
avsar.co.in
hello@avsar.co.in · www.avsar.co.in
www.avsar.co.in
Explorations
Alternative wordmark directions considered for avsar.co.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.